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One notable change in the last four years is the exit of Google from China and thus the closing of Google.cn, which now links you to hk, the Hong Kong counterpart of the American search giant.As mentioned in the article from two years ago, Google China was still ranked in the top twenty most visited websites two years after the American company’s exit in 2010, but today, it is nowhere to be found in the list of most visited websites.Around 30% of Amazon’s sales comes from these recommendations – one example is showing users what people who bought this product also bought.Despite this, Amazon China is ranked #367 globally and #52 in China in terms of traffic.In this article, I will discuss the updated ranking of websites by overall traffic in 2014 according to i Web Choice and As expected, China’s internet usage penetration has grown over the last two years since the last article.The Chinese search engine ranks number five in traffic in South Korea.The progress Baidu has made in improving their core search and mobile strategy has paid off through the 59% increase in revenue in the first quarter of 2014, up to 9.4 billion yuan.
The website focuses heavily on selling electronic, home and outdoor goods.According to Alexa.com, Taobao is ranked #8 globally and #3 in China in terms of traffic. Taobao marketplace focuses on consumer-to-consumer (C2C) retail which allows small businesses and individuals to set up stores on the platform.Additionally, Taobao recently expanded their business to Hong Kong, Macau and Taiwan, attracting consumers on an even larger scale.In addition, Amazon’s logistics service provider in China is Beijing Century Joyo Information Technology Co., Ltd, which is owned by Amazon.Amazon has their own delivery teams in sixteen Chinese cities and delivers over two million packages a year in China.
Currently, 46.03% of nearly 1.4 billion of the world’s largest population in China uses the internet.